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gTLDs: Your Brand in an Expanding Internet Space

Published in Managing Intellectual Property
Article | February 3, 2014

The rapidly expanding availability of virtual real estate on the Internet presents new opportunities and challenges for brand owners. This article outlines the changes taking place, provides examples of innovation expected over the coming months and years, and describes how smart brand owners can begin to develop strategies for both promoting and protecting their valuable intellectual property in this new and dynamic landscape.

To read the article, click here.

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