Skip to Main Content

Adam Klein, Head of the Sports and Sports Facilities Practice, Quoted in Crain's Chicago Business on Prospects of Digital Networks

Firm News | February 24, 2014

Adam Klein, head of the Chicago Corporate group and the nationwide Sports and Sports Facilities practice, spoke with Crain’s Chicago Business regarding the exhibition of sports programming on digital platforms. 120 Sports, a joint venture of Silver Chalice, Campus Insiders, Time Inc., MLBAM and the NHL that is also partnering with the NBA and NASCAR, will offer unauthenticated content, meaning viewers will be able to watch its TV-like studio shows and other sports programming online or via a mobile app without having to prove they are cable subscribers. Like other online video outlets, 120 Sports will rely on advertising revenue. While the joint venture may face a challenge in finding companies to sponsor, or run ads during, shows for an audience smaller than that of major TV networks, Adam sees a demand from advertisers for such content: “Sponsors are looking for eyeballs and pockets in certain demographics. The ability to support (digital networks) through sales of ads is there as a lot of companies are out there trying to exploit themselves in the mobile digital world, given the amount of time that people spend in front of various media." (“Ditching Cable? A Sox Venture Has a Sports Option,” February 24, 2014)

Katten Websites   Careers  |  Alumni  |  Mobile Site
Contact Us   Offices  |  Media Center  |  People  |  Email
Legal Notices   Disclaimer  |  Privacy Notice  |  Cookie Notice  |  United Kingdom Notices  | Accessibility 
Attorney Advertisting. © 2019 Katten Muchin Rosenman LLP