Partner Doron Goldstein Quoted in World Trademark Review on Benefits of Cause Marketing Campaigns

Doron Goldstein, a partner in the firm's Intellectual Property Practice, was quoted in a World Trademark Review article regarding the benefits of cause marketing campaigns for both the nonprofit organization and the commercial brand involved. "For the charity there are two very direct benefits," says Mr. Goldstein. "The first is the donation that the charity receives. The second is that the nonprofit is getting itself and its cause publicized." ("Positive Outcomes for Brands That Rally to a Cause," November 16, 2011)