Bonanza! Media Law: While Online Contests Could Be A Windfall For Users, They Also Promise A Lot Of Legal Work For Lawyers

It’s not just about Publishers Clearing House anymore. Internet sweepstakes are one of the most popular methods of driving web site traffic. But along with any kind of sweepstakes offer comes a complicated collection of legal rules and regulations. Learn how online companies must proceed with caution in order to prevent the myriad of legal pitfalls tied to popular Internet promotions.