Advertising, Marketing and Promotions

Katten’s Advertising, Marketing and Promotions Practice covers the breadth of issues that arise for advertisers, advertising and promotions agencies, technology and content producers, and media and entertainment companies. We are fortunate to represent some of the leading companies in the consumer products, fashion, luxury, media and entertainment, medical and technology sectors. With significant legal and business experience in both traditional and non-traditional media—from print, radio and television, to the Internet and mobile, interactive and social media—we help our clients navigate an ever-changing legal landscape while taking into account their practical business considerations.

Our team regularly advises on all aspects of advertising and marketing, including:

• Clearance of advertising and promotional materials
• Creation, production and distribution of materials in all media
• Product placement and integration
• Development and administration of sweepstakes, contests and other promotions
• Implementation of new technologies
• Negotiations with talent and content producers
• Management of agency-client relationships
• Analysis of privacy and data security issues and legal compliance
• Litigation related to intellectual property, unfair competition, misleading and deceptive advertising claims, and a range of other issues

Professionals